NEW COLLECTION DROP 14/02/2024

Welcome to NENA: Where Punk Streetwear Meets Authenticity & Sustainability

At NENA, we believe fashion should empower you to embrace your true self—fearlessly, unapologetically, and authentically. Born from my passion for upcycling and sustainability, NENA is more than just a clothing brand; it’s a celebration of individuality, with a bold punk streetwear edge.

I’ve always loved second-hand finds and transforming them into something unique, and as a former commercial director in discount fashion, I became frustrated by the industry's focus on quantity over true sustainability. So, I set out to create something different—something that challenges the status quo. NENA combines the rebellious spirit of punk with the ethos of sustainability, creating one-of-a-kind pieces that stand out, not just in style, but in purpose.

We want to guide you towards a more conscious, sustainable way of dressing—one that celebrates your individuality and empowers you to express yourself without compromise. Our punk streetwear designs are reimagined from upcycled materials—vintage denim, leather, tuxedos, and more—each piece crafted with care to flatter all bodies and stand the test of time.

Our new collection, Enamorate de lo desconocido ("Fall in Love with the Unknown"), invites you to break free from the expected, take risks, and explore the magic of the unknown. Just like my own journey from Holland to Barcelona, this collection is about embracing the freedom that comes with being truly yourself. Become your own muse. 

NENA is for the bold, the brave, and the beautifully unique. It’s for those who dare to make a statement, to challenge trends, and to embrace punk streetwear that’s as sustainable as it is striking. We can’t wait to share our vision with you.

Cindy Goudsblom
Founder, NENA Barcelona

 

Why the name NENA?

NENA would describe itself as a nonconformance, extravagant, nomadic and avant-garde human being. The letters of the NENA are representing these values:

Nonconformance - You don’t want to wear the same as everybody else. Every item at Nena is unique and dares you to be different. 

Extravagant - Never hold back. Be unapologetically you. Nena wants you to feel powerful and fearless in your own skin with reconstructed fashion designed to flatter all body types. Our sizes range from XS to XXL.

Nomadic - Wander out of the familiar and into the new. Nena’s garments are genderless, welcoming a style that everyone can enjoy.

Avant-garde - at the forefront of design. Nena is here to push boundaries in style and practice. Seeking out the latest innovations in sustainable fashion and experimenting to find the next.