By NENA'S founder

I always loved buying second hand from a young age and experimented with upcycling pieces to develop my own style.

It felt natural, when I became commercial director in discount fashion, to pursue sustainable solutions for collections. ‘Fast fashion’s’ focus on quantity and price, however, frustrated me as this always superseded true sustainability.

Inspired by the creative souls of Barcelona, I left my life in Holland to pursue my passion project. To use my creativity for good. To create beautifully crafted pieces, that are sustainable and celebrate true individuality. In January 2022 Nena was born.

Slow fashion with a voice behind it. One - to empower you to be the best you with bespoke garments designed around you. And two - upcycling fabrics and clothing to create long lasting items that look after our planet. I use every part of usable fabric -specializing in reconstructing vintage denim, leather and tuxedo. From upcycling belt straps into chokers to creating sleeves from leg openings.

I believe everyone’s beauty is unique. We shouldn’t all look the same. Nena is here to celebrate your individuality. To feel powerful and fearless. I can’t wait to share it with you.

Why the name NENA?

NENA would describe itself as a nonconformance, extravagant, nomadic and avant-garde human being. The letters of the NENA are representing these values:

Nonconformance - You don’t want to wear the same as everybody else. Every item at Nena is unique and dares you to be different.

Extravagant - Never hold back. Be unapologetically you. Nena wants you to feel powerful and fearless in your own skin with reconstructed fashion designed to flatter all body types. Our sizes range from XS to XXL.

Nomadic - Wander out of the familiar and into the new. Nena’s garments are genderless, welcoming a style that everyone can enjoy.

Avant-garde - at the forefront of design. Nena is here to push boundaries in style and practice. Seeking out the latest innovations in sustainable fashion and experimenting to find the next.

Cindy Goudsblom

Founder Nena Barcelona